EBP1013 PRINCIPLES OF MARKETING / PRINSIP PEMASARAN

Last modified by Adam Francis on 2015/04/20 11:57

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PRINCIPLES OF MARKETING / PRINSIP PEMASARAN

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EBP1013

SYNOPSIS

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The course is designed to increase students' knowledge and understanding of the principles, theories, concepts and practice sutilized in the field of marketing management. The course emphasizes on the integration of every aspect of a firm's marketing efforts towards business organisations' objectives. The latter stage of the course explores the various aspects of marketing issues that affect a company's business strategy.

(Kursus ini direka untuk mempertingkatkan pengetahuan dan pemahaman terhadap prinsip, teori, konsep dan latihan yang digunakan di dalam bidang pengurusan pemasaran. Seterusnya,kursus ini akan memberi penekanan terhadap integrasi pada semua aspek pemasaran sesebuah firma ke arah pencapaian objektif yang telah disasarkan. Kursus ini juga akan mendedahkan pelajar-pelajar dengan meneroka pelbagai aspek isu pemasaran terkini yang memberi kesan kepada strategi perniagaan sesebuah organisasi.)

Faculty of Economics & Business, UNIMAS. Last updated: July 2, 2012, Mon, 9:23 PM

Created by Adam Francis on 2016/09/14 17:14

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