EBP1014 PRINCIPLES OF MARKETING / PRINSIP PEMASARAN

Last modified by Adam Francis on 2015/04/20 12:00

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PRINCIPLES OF MARKETING / PRINSIP PEMASARAN

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EBP1014

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This course introduces the Principles of Marketing, specifically the understanding of customer information, product decisions,distribution decisions, integrated marketing communication & pricing decisions. Students are given opportunity to apply their understanding of these principles through group projects, class discussions and weekly assignments.

(Kursus ini merupakan pengenalan terhadap prinsip-prinsip pemasaran, khususnya pemahaman tentang maklumat pelanggan, keputusan mengenai produk, keputusan mengenai pengedaran, komunikasi pemasaran bersepadu & keputusan mengenai harga. Pelajar akan diberi peluang untuk melaksanakan pemahaman mereka tentang prinsip-prinsip ini melalui projek-projek kumpulan, perbincangan di dalam kelas dan tugas-tugas mingguan.)

Faculty of Economics & Business, UNIMAS. Last updated: July 2, 2012, Mon, 9:22 PM

Created by Adam Francis on 2016/09/14 17:14

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