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EBP2043 STRATEGI PERLETAKAN HARGA / PRICING STRATEGY

Last modified by Adam Francis on 2015/04/20 12:07

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STRATEGI PERLETAKAN HARGA / PRICING STRATEGY

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EBP2043

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Kursus ini bermula dengan perbincangan mengenai amalan semasa mengenai reaksi tekanan persekitaran yang menggalakkan analisis hubungan harga-permintaan dilaksanakan. Bukti daripada penyelidikan tingkah laku harga mengenai bagaimana pembeli mengamati, memproses,memperoleh dan mengguna maklumat harga di perbincangkan secara mendalam. Perbincangan seterusnya menumpukan kepada keputusan perletakan harga tertentu dan pentadbiran harga. Perbincangan peringkat akhir pula memberi sedikit sebanyak preskripsi untuk memperbaiki aktiviti perletakan harga keseluruhan dalam syarikat.

(Initially the course discusses that many contemporary practices are short-run reactions to environmental pressures that encourage the price-demand relationship to be paralyzed. Evidence from behavioural price research about how buyers perceive, process,retrieve and use price information are discuss in detailed. Next discussion focused on specific pricing decisions and price administration. The latter stage of discussion offers some prescriptions for improving the overall pricing activity of the firm.)

Faculty of Economics & Business, UNIMAS.Dikemaskini: April 26, 2011, Tue, 11:21 AM

Created by Adam Francis on 2016/09/14 17:14

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