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EBP2044 PRICING STRATEGY / STRATEGI PERLETAKKAN HARGA

Last modified by Adam Francis on 2015/04/20 12:09

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PRICING STRATEGY / STRATEGI PERLETAKKAN HARGA

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EBP2044

SYNOPSIS

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Initially the course discusses that many contemporary practice sare short-run reactions to environmental pressures that encourage the price-demand relationship to be paralyzed. Evidence from behavioural price research about how buyers perceive, process,retrieve and use price information are discuss in detailed. Next discussion focused on specific pricing decisions and price administration. The latter stage of discussion offers some prescriptions for improving the overall pricing activity of the firm.

(Kursus ini bermula dengan perbincangan mengenai amalan semasa mengenai reaksi tekanan persekitaran yang menggalakkan analisis hubungan harga-permintaan dilaksanakan. Bukti daripada penyelidikan tingkah laku harga mengenai bagaimana pembeli mengamati, memproses,memperoleh dan mengguna maklumat harga di perbincangkan secara mendalam. Perbincangan seterusnya menumpukankepada keputusan perletakan harga tertentu dan pentadbiran harga. Perbincangan peringkat akhir pula memberi sedikit sebanyak preskripsi untuk memperbaiki aktiviti perletakan harga keseluruhan dalam syarikat.)

Faculty of Economics & Business, UNIMAS.Last updated: November 29, 2010, Mon, 4:43 PM

Created by Adam Francis on 2016/09/14 17:14

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