GKP2203 MARKETING IN ARTS / PEMASARAN SENI

Last modified by Adam Francis on 2015/04/21 10:12

COURSE TITLE

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MARKETING IN ARTS / PEMASARAN SENI

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GKP2203

SYNOPSIS

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This course will introduce students to marketing concepts based on market environment, marketing mix such as product, price,distribution, promotion, segmentation and target market,consumer markets and the business market. Discussions will introduce arts products, performance elements, exhibitions and arts promotion.

(Kursus ini memperkenalkan para pelajar kepada konsep-konsep pemasaran berdasarkan persekitaran pemasaran, campuran pemasaran seperti produk, harga, agihan, promosi, segmentasi dan sasaran pasaran, pasaran pengguna dan pasaran perniagaan. Perbincangan dilanjutkan dengan memperkenalkan produk-produk seni, elemen-elemen persembahan, pameran dan promosi seni.)

Faculty of Applied and Creative Arts, UNIMAS.Last updated: August 10, 2011, Wed, 1:18 PM

Created by Adam Francis on 2016/09/14 17:23

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