SSK2024 - MASS MEDIA /MEDIA MASSA

Last modified by Adam Francis on 2015/04/21 11:03

COURSE TITLE

MASS MEDIA /MEDIA MASSA

COURSE CODE

SSK2024

SYNOPSIS

This course has five parts; each of which will look at different aspects of the mass media. The first part is an introduction to the mass media where students will be introduced to the models and functions of the mass media. The second part is a look at the media industries, focusing more on the Malaysian scene. Part three will expose the students to media literacy, a perspective from which we expose ourselves to the media and interpret the meanings of the messages we encounter. Part four deals with media and the social construction of reality and finally, part five touches on how media, technology, and culture affect each other.

(Kursus ini terbahagi kepada 5 bahagian: setiap bahagian akan melihat aspek media yang berbeza. Bahagian pertama merupakan pengenalan kepada media massa, yang mana pelajar akan diperkenalkan kepada model dan fungsi-fungsi media massa. Bahagian kedua akan melihat industri media, memfokus Kepada senario di Malaysia. Bahagian tiga akan mendedahkan pelajar kepada literasi media, hasil pendedahahan terhadap media serta interpretasi makna daripada mesej yang diperoleh.Bahagian empat pula berhubung media dan konstruksi sosial terhadap realiti dan yang terakhir, bahagian lima akan menyentuh bagaimana media, teknologi dan budaya mempengaruhi antara satu sama lain.)

Faculty of Social Sciences, UNIMAS. Last updated: January 25, 2012, Wed, 9:55 AM

Created by Adam Francis on 2015/04/15 12:26

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