SSK2053 - PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS / PRINSIP DAN AMALAN PERHUBUNGAN AWAM

Last modified by Adam Francis on 2015/04/21 11:01

COURSE TITLE

PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS / PRINSIP DAN AMALAN PERHUBUNGAN AWAM

COURSE CODE

SSK2053

SYNOPSIS

This course is divided into a series of effective public relations approaches. Discussions will center on contemporary public relations practices and principles of public relations. This course also covers the basic public relations process that involves research, strategic planning, implimentation and evaluation.Furthermore, the ethical aspects of public relations are also covered. This course also includes the internal communication management, media relations and crisis management.

(Kursus ini terbahagi kepada beberapa pendekatan dalam perhubungan awam. Kandungan kursus ini memfokus kepada amalan dan prinsip perhubungan awam kontemporari; Kursus ini juga melihat aktiviti perhubungan awam yang melibatkan penyelidikan, perancangan strategik, pelaksanaan program dan penilaian perogram. Di samping itu, perundangan dan etika juga akan dipelajari. Kursus ini juga merangkumi pengurusan perhubungan awam secara dalaman, hubungan media dan pengurusan krisis.)

Faculty of Social Sciences, UNIMAS. Last updated: June 9, 2012, Sat, 9:01 AM

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