About UNIMAS » List of Courses in UNIMAS » SSK3064 - CORPORATE COMMUNICATION CAMPAIGN STRATEGIES/STRATEGI KEMPEN KOMUNIKASI KORPORAT

SSK3064 - CORPORATE COMMUNICATION CAMPAIGN STRATEGIES/STRATEGI KEMPEN KOMUNIKASI KORPORAT

Last modified by Hazrinda Binti Hussen Ali on 2016/11/15 10:18

COURSE TITLE

CORPORATE COMMUNICATION CAMPAIGN STRATEGIES (Strategi Kempen Komunikasi Korporat)

COURSE CODE

SSK3064

SYNOPSIS

This course is divided into 5 main segments. The first segment includes an introduction to campaigns and the types of communication and persuasive campaigns. The second segment looks into the planning of the campaigns, including research, objectives, strategies, identifying publics, timescale, budgeting, and contingency planning. Students will also learn about relevant models and theories to help them design better campaigns and have better understanding of the audience. Different types of campaigns, namely product, issues, information, special event and crisis campaigns will be discussed in class. The final segment covers the implementation or execution of the campaign and the evaluation of the campaign.

(Kursus ini terbahagi kepada 5 segmen utama. Segmen pertama melihat kepada pengenalan kepada kempen dan jenis-jenis kempen komunikasi dan pemujukan. Segmen kedua ialah perancangan kempen yang merangkumi kajian, objektif, strategi, mengenalpasti public, skala masa, bajet dan perancangan kontingensi. Pelajar juga akan mempelajari model dan teori yang berkaitan untuk membantu mereka merancang kempen yang lebih baik dan lebih memahami audiens. Pelbagai jenis kempen turut dibincangkan dalam kelas, iaitu kempen produk, isu, informasi, acara/majlis khas dan krisis. Segmen terakhir merupakan pelaksanaan kempen dan penilaian yang melihat kepada aktiviti dan teknik penyampaian, pelancaran dan implementasi.)

Faculty of Social Sciences, UNIMAS. Last updated: November 15, 2016, Tue, 10:17 AM

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